Year of the Dragon: New Swatch Design

[New York], January 7, 2012 - Swiss fashion watch and jewelery maker Swatch takes great pleasure in celebrating the Chinese New Year*.

Coming up soon (starting January 23rd, 2012) is the Year of the Dragon, one of the most lively and colorful signs of the Chinese animal zodiac, and is the key symbol of Chinese Spirit.

The Year of the Dragon watch features an intricate and graceful Chinese dragon, drawn in blue on the white ground of the silicone strap, taking inspiration from classic Chinese-style blue and white porcelain. The dial complements the dragon with a delicate ornamental blue grid drawn on a white background.

A blue dragon appears on the special packaging, too, ready to bring good fortune to everyone in the year ahead.

Product Details:
Family - Originals Gent
Case - Blue, White Plastic
Dial - White
Strap - White Silicon
Case Dimensions - 34 mm wide (1.34 in) x 39 mm long (1.54 in) x 9 mm thick (0.354 in) [Medium]

For more information please visit store.swatch.com

*Chinese New Year is the most important of the traditional Chinese holidays. In China, it is known as "Spring Festival," the literal translation of the Chinese name 春节 (Pinyin: Chūn Jié), owing to the difference between Western and traditional Chinese methods for computing the seasons. It marks the end of the winter season, analogous to the Western carnival. The festival begins on the first day of the first month (Chinese: 正月; pinyin: Zhēng Yuè) in the traditional Chinese calendar and ends with Lantern Festival which is on the 15th day. Chinese New Year's Eve, a day where Chinese families gather for their annual reunion dinner, is known as Chú Xī (除夕) or "Eve of the Passing Year." Because the Chinese calendar is lunisolar, the Chinese New Year is often referred to as the "Lunar New Year"...read more at Wikipedia