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Jeffrey Campbell Launches at Pure London

Jeffrey Campbell Launches at Pure London

[London], July 4, 2012 - Creating a buzz of excitement within fashion circles, celebrity favourite Jeffrey Campbell will be launching his latest footwear collection at Pure London this August.

Jeffrey Campbell Launches at Pure London Jeffrey Campbell Launches at Pure London
(All photos courtesy of Jeffrey Campbell)
Jeffrey Campbell's design ideas are inspired by everything from vintage shops to astronomy. The spring/summer collection sees 1960s romanticism mixed with the sharper edges of modernity, including hints of vinyl, crochet, spikes, metallic and wood. Jeffrey Campbell uncovers a world of glamorous fashion where retro mod meets ultra modernist.

The brand has grown significantly in the last 10 years and is currently available in 49 countries. His designs have been seen on the likes of Jessica Alba, Rihanna, Sarah Harding and Jessie J.

'We have decided to show in the UK for the first time at Pure London as there is a symbiotic energy and vibrancy between the show and Jeffrey Campbell. We feel showing at Pure London will create the perfect launch pad for an exotic and avant garde collection like Jeffrey Campbell! commented Michael the UK's distributor for Jeffrey Campbell shoes.

Jeffrey Campbell will be exhibiting in the Footwear Hall, in the Trend-Led section, stand L12.

All eyes will be on the eagerly awaited new collections in Footwear and Accessories at Pure London this August. Due to exhibitor demand, the Footwear section has grown in size and will offer a host of new and exciting sourcing areas for Spring/Summer 13. The Footwear and Accessory halls are divided into four key sections - Design-Led and Trend-Led Footwear, Accessories and Premium Accessories. The areas will bring together new niche labels and returning favourites, plus numerous international brands which are launching exclusively at Pure London.

Jeffrey Campbell Launches at Pure London Jeffrey Campbell Launches at Pure London
Pure London, the UK's favourite fashion buying destination, takes place twice yearly (February - A/W edition and August - S/S edition) at London Olympia. Home to over 1,000 contemporary and premium womenswear, young fashion, footwear and accessories brands, Pure London attracts over 12,000 visitors to each edition. The show also offers 6+ catwalks each day, a full seminar programme with the chance to hear from leading industry speakers including Brix Smith-Start, Nicky Hambleton-Jones, Zandra Rhodes and Boxpark CEO Roger Wade, and inspirational trends from market-leading magazine Drapers and global trend forecaster WGSN. New for August 2012 are new sections, Pure Body and Pure Junior (dedicated to childrenswear brands) and an additional stage of content and catwalks, with the show offering three stages in total. Pure London is delighted to be supporting the Fashion Textile Children's Trust for August 2012.

Dates for August 2012 are 19th - 21st August. This season Pure London has moved its dateline to ensure brands and buyers can visit the Olympics and Paralympics whilst still enjoying the UK's leading fashion buying event. Further information can be found at www.purelondon.com where all buyers can register for free for tickets. Pure London | www.purelondon.com



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