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SWAROVSKI ELEMENTS Innovations for Spring/Summer 2012 Evoke Natural Beauty and Happiness

SWAROVSKI ELEMENTS Innovations for Spring/Summer 2012

Evoke Natural Beauty and Happiness

Mirroring society's current concerns, Spring/Summer 2012's newcomers to the SWAROVSKI ELEMENTS product range speak of a collective quest for personal fulfillment, simplicity and a closer connection with nature.

This season, SWAROVSKI ELEMENTS interpret these yearnings in sparkling crystal innovations with a romantic aesthetic: organic shapes that echo the planet's power and beauty; pared-down, natural materials; and a warm palette of soothing earth tones give inspiration and delight to designers everywhere.

India's most celebrated design talent, Manish Arora, riffs on the theme of romance with his delightful 'Love Story of the Heart' (click here to see the collection), a collection of five exquisite heart shapes in crystal. German designer, Michael Michalsky, on the other hand, draws on the theme of nature in peril with sparkling transfers featuring endangered species such as the Atlantic puffin, eagle and lynx.

A rainbow of romantic, chalky tones and richly burnished metallics represents the raw beauty of the natural world in the latest additions to the colour palette, while SWAROVSKI ELEMENTS' newest stones reveal revolutionary techniques for precision-cutting crystal. Facets of unmatched complexity and brilliance yield unparalleled color intensity and light refraction; contemporary twists bring modernity to classic cuts; asymmetric shapes and stylized geometry suggest futuristic sophistication; and clean, masculine lines combine with feminine, rounded faceting to give a unisex appeal.

SWAROVSKI ELEMENTS' innovations for Spring/Summer 2012 conjure harmony with nature and a spirit of happiness, offering designers a wealth of creative possibilities.

SWAROVSKI ELEMENTS - a creative world in your hands

Enter a jewel-filled atelier, a design democracy in which you are free to imagine, invent and create. SWAROVSKI ELEMENTS opens a new chapter in Swarovski's history of creative collaboration. Its combination of inspirational retail concept and unique design environment provides a seductive, comprehensive atelier-cum-shopping experience. Delve in. Immerse yourself. Above all, enjoy! It hosts special trend and lifestyle events, exhibitions as well as fashion shows.

For more information please visit

Source & Credits: All images and trend news are courtesy and © SWAROVSKI ELEMENTS.





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