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Royal Asscher's 'Shining Stars' Collection By Reena Ahluwalia

Royal Asscher's 'Shining Stars' Collection By Reena Ahluwalia

Royal Asscher's 'Shining Stars' Collection By Reena Ahluwalia
Royal Asscher's 'Shining Stars' Collection By Reena Ahluwalia
"Shining Stars" collection by Reena Ahluwalia for Royal Asscher is inspired by the African Savannah. Pendant in 18k yellow-gold-plating on sterling silver, floating-diamonds and black enamel. Photos: Royal Asscher

June 28, 2011 - [New York] - Royal Asscher is taking a walk on the wild side.


The new 'Shining Stars'collection, designed by Reena Ahluwalia for Royal Asscher, is inspired by the day and night of the African Savannah and its animal magnetism. Capturing the thrill and the magic again, the affordable "Shining Stars" collection is an expansion of Royal Asscher's 'Stars of Africa' line that benefits its Africa-focused fundraising initiative through the Diamond Empowerment Fund (DEF).

Royal Asscher's 'Shining Stars' Collection By Reena Ahluwalia
DETAIL: The floating-diamonds - "Shining Stars" ring by Reena Ahluwalia for Royal Asscher.
The Shining Stars collection is comprised of two new exciting materials:
- 18k rose, yellow gold and rhodium-plated sterling silver.
- White and black ceramic combined with 18k rose, yellow and white gold.

The collection consists of beautiful pendants and stunning rings. The styles continue to feature free-floating diamonds encased in a fluid-filled sapphire dome, giving them the effect of shimmering stars. The material choice allows the retail prices to start at just $1,950. Jewellery consists of diamonds encased in a fluid filled sapphire globe, which allows them to dance, float and cascade down gently in the globe, effect is just like snowflakes in a snowglobe.

Lita Asscher, president of Royal Asscher of America says: "The Shining Stars designs stand as a symbol of vibrant beauty of the African continent and its people. Pieces are bold, playful, and whimsical. I think we were able to achieve a modern, minimal and clean look with our new floating-diamonds collection".

Designer Reena Ahluwalia adds: "We are very excited to introduce new materials with our floating diamonds concept. African savannah, abstract leopard and cheetah prints became my inspiration source for "Shining Stars" collection. One of 2011's hottest looks; we are seeing this exotic trend hugely influencing runways and street fashion. The new collection is versatile because patterns are so compatible and classic."
Royal Asscher's 'Shining Stars' Collection By Reena Ahluwalia Royal Asscher's 'Shining Stars' Collection By Reena Ahluwalia
"Shining Stars" ceramic and diamond rings by Reena Ahluwalia for Royal Asscher. Ring in black and white ceramic, 18k yellow gold and floating-diamonds. Photos: Royal Asscher. "Shining Stars" ring by Reena Ahluwalia for Royal Asscher. Rhodium-plated sterling silver, floating-diamonds and white enamel. Photo: Royal Asscher
Royal Asscher's latest "'Shining Stars" affordable floating-diamonds collection made its debut at the Luxury at JCK and JCK Las Vegas Show.

About Royal Asscher:

Legendary history of innovation and gemological excellence. Asscher family had cut the largest diamond ever found the 3105-carat Star of Africa (Cullinan) diamond in 1908. The company had also cut the 'Excelsior' diamond in 1903. Royal Asscher was the first company in the world to patent a diamond cut; The 'Asscher Cut' in 1902. They are also the inventors of the famous 'Royal Asscher Cut' introduced in 2001. For more information - www.royalasscher.com~/Shining Stars

About Designer Reena Ahluwalia:
Reena Ahluwalia is a Toronto-based Canadian jewellery designer. Born in India, she began her career immersed in traditional Indian jewellery. Jewellery being an intrinsic part of everyday life in Indian culture, she was able to focus on the importance of jewellery's many functions - symbolic, physical and conceptual.

Ahluwalia's multiple-award winning body of work reflects her passion for diamonds and linkages with the global diamond community for over fifteen years.

She has won numerous national and international awards, including the coveted De Beers Diamonds-International Award. Late fashion designer Alexander McQueen featured her award-winning piece in his Spring/Summer 2000 debut in New York. Belgian Postal Service celebrated her award-winning, spectacular diamond jewel 'Bel Canto - A Homage to Maria Callas' in a special edition Belgian postage stamp entitled 'Antverpia 2010.' For more information - www.reenaahluwalia.com | www.facebook.com/Reena.Ahluwalia.Design



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