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Lela Rose Summer 2012 for Payless

Lela Rose Summer 2012 for Payless

September 17, 2011 - Payless Shoesource Unveiled Spring Designer Labels: "Christian Siriano for Payless Gold" and "Lela Rose for Payless" at New York Fashion Week Showcasing Affordable Runway Style.
Lela Rose Summer 2012 for Payless Lela Rose Summer 2012 for Payless
"For Payless, New York Fashion Week is all about runway-to-reality and delivering high fashion at an incredible price for a range of consumers," said LuAnn Via, CEO and president of Payless ShoeSource. "Lela and Christian create rich-looking, special pieces inspired by their creativity from the runway, and we are thrilled to be able to make these designers' unique fashions available and accessible for shoppers."

The Lela Rose Spring '12 collection is inspired by the neon sign graveyards of Vegas - once so garish and colorful, now with burned-out bulbs and weathered hues - and the amusement park vibe of Coney Island with its electric and playful spirit.

The Lela Rose for Payless Spring '12 runway collection oozes with Rose's inspiration and features both vibrant and bleached colors, graphic shapes and resin studding on wood-stacked wedge soles - a nod to burned-out neon bulbs.

Iconic of Lela Rose designs and her strong use of signature fabrics, shoe styles for the runway feature Lela's Spring '12 materials including the "carousel" cotton print, "bulb-dot" silk and "checked jacquard" used in the ready-to-wear apparel collection.

In keeping with high-low fashion, Payless is also providing shoes from its current collection to New York-based designer TollaCole for her presentation debut at New York Fashion Week. In a presentation at local SoHo art gallery -- Waterhouse and Dodd -- TollaCole's evening gowns will be paired with Payless footwear including the uber-stylish Komet platform pumps -- at just $35a pair -- from Payless' new Brash collection.

Lela Rose Summer 2012 for Payless Lela Rose Summer 2012 for Payless
About Payless Designer Collections
Payless Designer Collections are a key strategy for Payless in its mission to democratize fashion, design and the latest ideas in footwear and accessories for all to enjoy. Payless Guest Designers include Lela Rose, who has two labels: Lela Rose for Payless and a special occasion line, Unforgettable Moments by Lela Rose; Christian Siriano, also with two labels Christian Siriano for Payless Gold collection, his line directly inspired by his shoe and handbag designs from his runway show at New York Fashion Week, as well as Christian Siriano for Payless, an expanded and more moderately priced designer line with the first collection due out for Fall '11; Isabel Toledo with Isabel Toledo for Payless; and the latest designer: Silvia Tcherassi with Silvia Tcherassi for Payless. This select group of fashion designers create designer footwear and accessory collections for Payless featuring the latest runway and red carpet styling offered at value prices. Each collection is unique and reflective of the designer's signature style.

For more information please visit Payless Home / Brands / Lela Rose for Payless | www.lelarose.com

Lela Rose Summer 2012 for PaylessRelated Show:
Christian Siriano for Payless Gold



Christian Siriano has created a dramatic collection for Spring '12 channeling exotic underwater specimens found while traveling to Bali, Honduras, and Belize. The Christian Siriano for Payless Gold Spring '12 collection, Christian's exclusive line for Payless inspired by his runway shoe and handbag designs, incorporates the stunning and intricate details of these tropical life forms with a strong use of jellyfish shapes and coral and tortoise shell materials and embellishments...read more


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