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Christian Siriano for Payless Gold

Christian Siriano for Payless Gold

September 17, 2011 - Payless Shoesource Unveiled Spring Designer Labels: "Christian Siriano for Payless Gold" and "Lela Rose for Payless" at New York Fashion Week Showcasing Affordable Runway Style.

Christian Siriano for Payless Gold Christian Siriano for Payless Gold
"For Payless, New York Fashion Week is all about runway-to-reality and delivering high fashion at an incredible price for a range of consumers," said LuAnn Via, CEO and president of Payless ShoeSource. "Lela and Christian create rich-looking, special pieces inspired by their creativity from the runway, and we are thrilled to be able to make these designers' unique fashions available and accessible for shoppers."

Christian Siriano has created a dramatic collection for Spring '12 channeling exotic underwater specimens found while traveling to Bali, Honduras, and Belize. The Christian Siriano for Payless Gold Spring '12 collection, Christian's exclusive line for Payless inspired by his runway shoe and handbag designs, incorporates the stunning and intricate details of these tropical life forms with a strong use of jellyfish shapes and coral and tortoise shell materials and embellishments.

The Spring '12 line features eight styles accented by pearlized shell, marbleized tortoise, curved heels, metallic linen, faux-reptile, strappy elastic lacing evoking a jellyfish wrapped around the leg, and off-set pod-platform soles suggestive of stepping onto a rock or piece of coral. Iconic of Christian's shoe designs, the Sculptural Wedge Boot is a dramatic, large sculptural platform silhouette that features a thick platform sole that appears as a wedge, but actually has a split separated heel.

Aligned with Christian's inspiration, the Swirl Bootie features a unique curled shell embellishment up the vamp of the shoe. Three coordinating handbags include an everyday satchel, shoulder bag and a unique framed clutch, which is a perfect contrast to the soft feminine tone of Christian's ready-to-wear apparel.

Christian Siriano for Payless Gold Christian Siriano for Payless Gold
Payless Designer Collections are among the most widely distributed designer footwear labels in America and offer designer style at affordable prices. The Payless Spring '12 designer lines feature original footwear and handbag designs to be available in stores and Payless.com in February at prices starting at under $40 an item. Until then, shoppers can prepare their wardrobes for cooler days with the Payless Fall Designer Collections, including Christian Siriano for Payless Gold and Christian Siriano for Payless, Christian's second Payless label that just launched for Fall '11 that is focused on more everyday styling and moderate pricing starting at $23; Lela Rose for Payless; Isabel Toledo for Payless and Silvia Tcherassi for Payless - all hitting Payless stores nationwide and Payless.com this week.

About Payless Designer Collections
Payless Designer Collections are a key strategy for Payless in its mission to democratize fashion, design and the latest ideas in footwear and accessories for all to enjoy. Payless Guest Designers include Lela Rose, who has two labels: Lela Rose for Payless and a special occasion line, Unforgettable Moments by Lela Rose; Christian Siriano, also with two labels Christian Siriano for Payless Gold collection, his line directly inspired by his shoe and handbag designs from his runway show at New York Fashion Week, as well as Christian Siriano for Payless, an expanded and more moderately priced designer line with the first collection due out for Fall '11; Isabel Toledo with Isabel Toledo for Payless; and the latest designer: Silvia Tcherassi with Silvia Tcherassi for Payless. This select group of fashion designers create designer footwear and accessory collections for Payless featuring the latest runway and red carpet styling offered at value prices. Each collection is unique and reflective of the designer's signature style.

For more information please visit Payless Home / Brands / Christian Siriano for Payless | www.christianvsiriano.com

Lela Rose Summer 2012 for PaylessRelated Show:
Lela Rose Summer 2012 for Payless



The Lela Rose Spring '12 collection is inspired by the neon sign graveyards of Vegas - once so garish and colorful, now with burned-out bulbs and weathered hues - and the amusement park vibe of Coney Island with its electric and playful spirit.

The Lela Rose for Payless Spring '12 runway collection oozes with Rose's inspiration and features both vibrant and bleached colors, graphic shapes and resin studding on wood-stacked wedge soles - a nod to burned-out neon bulbs...read more


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