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Swarovski Innovations Spring/Summer 2010

The brilliant innovations from CRYSTALLIZED™ - Swarovski Elements for Spring/Summer 2010 celebrate an era of inventive freethinking and offer creatives a scintillating selection of materials with which to conjure something new.


From the divine to the symbolic, via understated glamour, the latest colors and effects reach new heights of elegance. The celestial power of Air Blue Opal works as a beautiful counterpoint to the fiery depths of Crystal Red Magma, while new Crystal Platinum Pearl adds lustrous refinement.

Air Blue Opal


Light Blue is the color of the gods and the sky.

It is the divine color.

A combination of blue and white, like Air Blue Opal, displays celestial power according to ancient symbolism.

It is the combination of the immaculate white and the divine blue - the color of excelsior values!

Crystal Red Magma


Red is the first color mankind ever had a name for. Red stands for fire and blood and is deeply positioned in the symbolic awareness of mankind. Red is the color of all emotions in life from love to hate. And red is the color of luxury!

Crystal Red Magma with its gentle surface but powerful core is the perfect complement for the CRYSTALLIZED™ effects range, adding both tenderness and strength at the same time.

Chessboard Sew-on Stone


The Chessboard Sew-on Stone is a new member of the Chessboard Family. With its classic, yet modern cut it is a perfect fit to the trend for graphic look style.

This timeless geometric cut is the excellent centrepiece for textiles and accessories.

It is available in three sizes: 12, 20 and 24 mm in Crystal F, 1 effect and 6 colors.

Mini Fancy Stones


The first fancy-shaped designs in microscopic sizes! Unique in the market, they perfectly fit to the mini/micro trend in fashion.

Tiny beautiful precision-cut hearts, pears and blossoms are available in 3.5 mm, whereas the highly brilliant triangle in Rivoli cut is offered in 5 mm.

These little gems target mainly the watch and eyewear segments.

Cosmic Oval Fancy Stone


With the Cosmic Oval Fancy Stone of the Ring Fancy Stone family we cover now all popular geometric shapes. This highly contemporary design captivates with its innovative combination of contrasting smooth curves and asymmetric cut.

Numerous application possibilities make this bold new shape an extremely versatile item with high visual impact.

Sizes are available in 15x11 mm, 22x16 mm and 33x24 mm. Also available in the new effect Crystal Red Magma.

Ring Bead


The new and modern Ring Bead combines classic geometry with an innovative 3 hole design (horizontal through hole and a large hole in the middle) and is an ideal bead for new and playful combinations.

The center hole is a perfect fit for 4mm beads and pearls offering the opportunity to explore new dimensions and textures in your designs.

It is available in one size 12.5 mm in Crystal, 7 Colours and 5 Effects.

Disk Pendant


This timeless Disk Pendant offers completely new application possibilities with its generous hole that is an important element of the design.

Its graphic shape exudes pure elegance and the high number of facets gives this perfect round shape particular brilliance.

It is available in two sizes: 25 mm and 38 mm in Crystal, 4 effects and 3 colors.

Graphic Cube Bead


The extravagant and asymmetrical Graphic Cube is an extremely brilliant article with a truly striking play of facets.

It's technical and avant-garde cut can enhance designs trending towards asymmetric or organic directions.

This new article is available in 4 sizes: 4, 6, 8 and 10 mm in Crystal, 4 effects, 9 colors.

New Couture Line by Andrée Putman


The FANTASTIC FLOWER Pendants were created in collaboration with the well-known designer Andrée Putman from Paris.

The FANTASTIC FLOWER range consists of highly differentiated couture statement pieces. Natural elements are transformed into beautiful Crystal designs: Lily, Orchid and Dragonfly. Their unique and sophisticated cut underlines the organic appeal of the three shapes.

They are available in small sizes (20-30 mm) and big sizes (40-45 mm) in Crystal, 3 effects and 4 colors.

Chessboard Flat Back - Hotfix


One of our best selling No Hotfix items is now available as Hotfix version: the Chessboard Flat Back Hotfix.

The largest size (20 mm) is the biggest full-cut Hotfix element on the market.

This timeless classic cut is the perfect centerpiece for textile adornments.

It is available in the following sizes: 8, 10, 12 and 20 mm.

It comes in the same color and effect range as the No Hotfix element.

Twist Sew-on Stone


The Twist Sew-on Stone assortment has now an updated assortment.

There is an extension of the current assortment to a classic color range (three new colors) in line with the ongoing trend towards grey, brown and blue shades.

Additionally, the new effect Crystal Red Magma has been included.

With this new color range increased variety and combinations are now possible.

Galactic Sew-on Stone


The Galactic Sew-on Stone assortment has now an updated assortment.

Due to the ongoing trend for larger sizes the 27x16 mm is now available.

The color range of this sizes includes, beside Crystal F and Jet, the best-selling effects (Golden Shadow, Silver Shade,..).

In addition to the size extension, the assortment of the two smaller sizes is now enhanced with three new colors in line with the ongoing trend towards grey, brown and blue shades.

 

Cosmic Baguette Sew-on Stone


The Cosmic Baguette Sew-on Stone assortment has now an updated assortment.

There is an extension of the current assortment to a classic color range (three new colors) in line with the ongoing trend towards grey, brown and blue shades.

Additionally, the new effect Crystal Red Magma has been included. With this new color range increased variety and combinations are now possible.

Cosmic Sew-on Stone


The Cosmic Sew-on Stone assortment has now an updated assortment.

There is an extension of the current assortment to a classic color range (three new colors) in line with the ongoing trend towards grey, brown and blue shades.

Additionally, the new effect Crystal Red Magma has been included. With this new color range increased variety and combinations are now possible.

Helix Bead


Instantly a new classic, the Helix Bead has been a success since its introduction.

The simple and elegant bead is in line with the trend towards geometric cuts and it's refined brilliance is based on an innovative pattern of facets reminiscent of a spiral staircase.

The new larger size, 12 mm, opens up excellent new application and combination possibilities with the entire product range. This new size is available in Crystal, 4 effects, 1 color.

Briolette Bead


A new miniature size of the popular Briolette Bead offers completely new application possibilities and a beautiful addition to our assortment.

This brilliant bead can stand alone or provide excellent combination possibilities with Crystal Pearls or other Beads as a spacer between bigger sizes.

The refined and elegant oval shape is now available in the smaller size 4 mm in Crystal, 4 effects, 11 colors.

Cupchains & Findings/ Single Stone Settings


For the first time, the Fancy Stone 4327 30x20 mm is available as a Single Stone Setting.

The article is available in an attractive range of colors and platings. The MOQ of these articles is only 24 pieces.

Due to the decent cup design with flaps, there is no danger to get caught on fabrics, and additionally, the setting supports the full sparkle of the Fancy Stone. This is very important as the trend for big Fancy Stones continues.

The article is also available with the H2L version (more distance between the holes), which gives the Finding more stability when being applied, mainly for DIY applications and in the Accessories field.

These articles can be combined with other Beads, Pendants, Pearls or Cupchains and Findings, and perfectly fit to the classic Trend Integration.

Cupchains & Findings/ Multi Stone Settings


For the first time, the beautiful Snake Chain is used as a basis for the new Snake Chain Stretch Bracelet.

The article is available in an attractive range of colors and platings, as well as in the lengths of 17 and 18.5 cm. Please keep in mind that un-plated will not be offered for this article. The MOQ for these articles is only 12 pieces.

Due to the decent cup design the setting supports the full sparkle of the Fancy Stone.
The product really offers a very exclusive look.

The new Stretch Bracelets can easily be combined with the existing stretch bracelets and they perfectly fit to the progressive Trend Construction and the romantic Trend Materials.

Cupchains & Findings/ Double Setting


For the first time, Chatons and Fancy Stones are combined in a very nice new Double Setting.

The article is available in an attractive range of colors and platings, and really invites the customers to play around with color combinations of the 2 stones.

The article is only available with the 1TC version, which makes is very easy for the customer to process the article, be it as earrings, centerpiece of a bracelet made of fish wire, or as part of a charm bracelet.

Therefore the article perfectly fits for the Jewelry, DIY, but also very much for the Accessories Segment.

These articles can be combined with other Beads, Pendants, Pearls or Cupchains and Findings, and perfectly fit to the glamor Trend Colors & Surfaces, as well as for the harmony Trend Improvisation.

Buttons with Metal Shank


The new Buttons with Metal Shank are modern and have an elegant look with its matt-finished casing.

The special design of the buttons allows the maximum brilliance of the Rivoli and Fancy Stone and a huge variety of color combinations is possible.

Additionally the three different casing colors gold, silver and gun metal and different sizes offer exciting possibilities.

The Buttons with Metal Shank are very easy to apply, either they can be applied by hand or by automatic sewing machines.

Images are Courtesy of Swarovski. More information about "Swarovski Innovations Spring/Summer 2010" can be found at the following source: Crystallized.Swarovski.com/~



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